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CustomersCRM

Leads, deals, GST quotes, forecasts and commissions, connected to Books customers and People payroll.

CRM is a sales system for small and growing Indian businesses. Leads come in from web forms, imports and email, are assigned by rules and worked through pipelines with activities and sequences. Quotes carry GST by place of supply, and accepted quotes become Books sales orders or invoices. Approved commission statements reach payroll in People.

CRM deals board: open deals in qualification, needs analysis, proposal and negotiation columns with values and expected close dates.CRM deals board: open deals in qualification, needs analysis, proposal and negotiation columns with values and expected close dates.

Key capabilities

  • Web-to-lead forms, import and dedupe
  • Assignment rules and lead scoring
  • Multiple pipelines with kanban boards
  • GST quotes with discount approvals
  • Targets, forecasts and commissions
  • DPDP consent and opt-out records
What it does

CRM in detail

Leads

Capture leads from several sources, remove duplicates and route them to the right person.

  • Web-to-lead forms with a hosted page or embed snippet
  • CSV import with mapping, preview and per-row errors
  • Duplicate checks on email, mobile, GSTIN and company name, with merge
  • Assignment by named user, round-robin within a team or territory
  • Lead scoring for fit and engagement
  • One-step conversion to account, contact and deal

Accounts, contacts and deals

A full view of each customer, and pipelines that show where every deal stands.

  • Accounts with GSTIN, PAN and a 360 view including Books invoices
  • Contacts with consent status and channel opt-outs
  • Multiple pipelines with stage probabilities and rotting alerts
  • Kanban board and list views with stage history
  • Won and lost with loss reasons and competitors

Activities and sequences

Every call, meeting, email and task on one timeline.

  • Tasks, calls, meetings, notes, logged emails and WhatsApp messages
  • My day: overdue, today and upcoming
  • Email logging by BCC to a company address
  • Sequences that schedule steps as tasks for the owner
  • Sequences stop on reply, conversion or opt-out

Products and quotes

Quotes with Indian tax, approval for deeper discounts and a clean PDF.

  • Products shared with Books items, and price books
  • Quotes with revisions, HSN or SAC codes and GST by place of supply
  • Discount approval above set thresholds
  • Quote PDF with tax split and amount in words
  • Accepted quotes convert to a Books sales order or invoice
  • Quotes can be sent for e-signature through Documents

Targets, forecast and commissions

Monthly quotas, forecast against target and incentive plans that pay through payroll.

  • Territories by Indian state, and teams
  • Monthly targets per rep that roll up to quarters and teams
  • Forecast with commit, best case, pipeline and weighted values
  • Commission plans on deals won or invoices paid, with tiers and caps
  • Commission statements with approval and clawback

Reports and mobile

Standard sales reports and the essentials on the phone.

  • Pipeline, funnel, win and loss, leaderboard, activity and lead source reports
  • CSV export of every report
  • Mobile pipeline, tasks, call and WhatsApp links and stage changes
  • Quote discount approvals on mobile for managers
Built for India

Indian rules, built in

CRM uses Indian identifiers, tax rules and sales habits, without paid messaging services.

How Thoshika handles Indian compliance

  • GSTIN validation with state and PAN derived
  • CGST and SGST or IGST on quotes by place of supply
  • Mobile numbers normalised to +91, with WhatsApp click-to-chat links
  • Lead sources common in India, with CSV import for portal leads
  • DPDP consent by purpose, consent log and erasure on request
  • April to March financial year for targets and reports
Who uses it

Roles in CRM

Every person signs in once. Roles decide what they see, and can be limited to a location, branch or other scope where the app supports it.

Sales rep

Works own leads, accounts and deals, logs activities and prepares quotes.

Sales manager

Sees the team’s records, sets targets, approves discounts and commission statements.

CRM admin

Sets up pipelines, territories, teams, rules, forms, imports and commission plans.

See CRM with your own processes

CRM is available on its own or as part of Thoshika One, with every app for every employee.