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CustomersMarketing

Email campaigns, journeys and landing pages, with consent built in and ROI measured on real revenue.

Marketing runs email campaigns, automation journeys, landing pages and forms for Indian businesses. Contacts are shared with CRM, consent is recorded per purpose in line with the DPDP Act, and campaign return is worked out from won deals and Books invoices rather than estimates.

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Key capabilities

  • Email builder with A/B tests and pre-send checks
  • Automation journeys with branches and goals
  • Purpose-based consent and erasure for the DPDP Act
  • Landing pages, embeddable forms and pop-ups
  • Lead scoring with MQL hand-off to CRM
  • Attribution and ROI from won deals and invoices
What it does

Marketing in detail

Contacts, lists and segments

Keep one marketing contact per person, shared with CRM leads and contacts when CRM is on. Group them in static lists or in segments that update as people change.

  • Custom properties, tags, lifecycle stage and score on every contact
  • Segments on properties, behaviour (opens, clicks, page visits, forms, bookings) and CRM deal stage
  • CSV import with column mapping, preview, de-duplication and a required consent basis
  • Merge duplicates by email or normalised Indian mobile number
  • Hashed exports for ad platform customer-match audiences

Email campaigns and deliverability

Build emails from blocks, test them, and send from your own verified domain within the hours you choose.

  • Block builder with templates, merge tags, dynamic content and a brand kit
  • A/B and multivariate tests on subject, content or sender, up to four variants
  • Pre-send checklist and a rules-based spam score with each finding explained
  • SPF, DKIM and DMARC records with live DNS checks for each sender domain
  • IST send windows, hourly throttling and optional send-time optimisation
  • Automatic suppression of hard bounces, complaints and unsubscribes

Automation journeys

Journeys move contacts through delays, branches and actions from a single trigger, and stop when a goal is met.

  • Triggers: form submitted, segment entered, list added, booking made, deal stage changed, page visit, custom event, date property
  • Steps for email, WhatsApp or SMS tasks, contact and CRM updates, owner assignment and notifications
  • Signed webhook step for other systems
  • Goals, exit rules, re-entry rules and per-step statistics
  • Ready-made recipes: welcome series, webinar follow-up, nurture, re-engagement and MQL hand-off

Landing pages, forms and tracking

Publish hosted pages and forms, embed them on your own site, and link visits to contacts with first-party, consent-aware tracking.

  • Responsive page builder with SEO fields and a Bookings scheduler block
  • Forms with Indian state fields, unticked consent boxes and hidden UTM capture
  • Embed inline, as a pop-up after a delay or on exit intent, or as a floating button
  • Progressive profiling and spam protection without third-party services
  • First-party tracking script that honours Do Not Track and Global Privacy Control

Lead scoring, attribution and ROI

Score contacts on fit and behaviour, hand qualified leads to sales, and see which campaigns produced revenue.

  • Fit and behaviour rules with decay and an MQL threshold
  • Optional automatic CRM lead creation when a contact becomes an MQL
  • First-touch, last-touch, linear, U-shaped and time-decay attribution
  • Campaign costs picked up from tagged Books expenses and bills
  • Funnel, campaign performance and deliverability reports with CSV export

WhatsApp and social, without paid APIs

Prepare WhatsApp broadcasts and social posts in the app, then send or publish them through the tools you already use.

  • WhatsApp templates checked against Meta categories and limits
  • Broadcast lists exported in WATI, Interakt or generic CSV format, with delivery reports imported back
  • Click-to-chat links per contact
  • Social calendar with per-network character limits, approval and Buffer or Hootsuite CSV export
Built for India

Indian rules, built in

Consent and sending rules follow Indian law and practice, so campaigns can be run with a clear record of who agreed to what.

How Thoshika handles Indian compliance

  • DPDP Act 2023: purpose-specific consent, notice versions, withdrawal, erasure and a grievance contact
  • Consent proof on every contact: source, notice version, time and form or import
  • Age confirmation on forms so marketing purposes are not recorded for children
  • TRAI DLT entity, header and template IDs carried on SMS exports
  • IST send windows, +91 mobile validation, Indian states on forms and FY April to March reports
Who uses it

Roles in Marketing

Every person signs in once. Roles decide what they see, and can be limited to a location, branch or other scope where the app supports it.

Marketing admin

Sets up sender domains, consent notice, tracking, scoring and approvals, and handles erasure requests.

Marketer

Builds lists, segments, emails, journeys, pages and campaigns, and reads reports.

Sales owner

Receives MQL hand-offs and follows up form leads in CRM or on the mobile app.

Works with

Connected to the rest of Thoshika

Apps share one directory, one sign-in and the same records, so nothing is keyed in twice.

CRM

Contacts sync with CRM leads and contacts, MQLs become CRM leads, and won deals feed attribution.

Books (accounting)

Campaign costs come from tagged Books expenses and bills, and revenue from invoices raised on deals.

Bookings

Webinar and demo bookings trigger journeys, and booking pages can sit inside landing pages and forms.

Sangam (chat and meetings)

Journey steps can post a notification into a Sangam channel.

On the roadmap

Planned work, not available today. Timing is not committed.

  • Sending WhatsApp and SMS through a provider API
  • Direct publishing to social networks
  • Custom domains for landing pages
  • Predictive segments and time-zone delivery
  • RSS-to-email and brand or business-unit scopes

See Marketing with your own processes

Marketing is available on its own or as part of Thoshika One, with every app for every employee.

Talk to salesSee pricing